You already have a room, a skill and customers who like you. An event puts all three to work: a Saturday workshop, an open day, a talk on something your customers keep asking about. It brings in people who would never book a normal appointment, and it gives regulars a reason to bring a friend.
Here are ideas by kind of business, then how to price and run them.
Ideas by kind of business
Yoga and Pilates studios
- Workshops on one theme: inversions, breathwork, Pilates for back pain. Two to three hours, paid.
- A free open day with taster classes every hour, for people who’ve never been in.
- A teacher’s guest class or a short series over four weekends.
Spas and massage
- A self-massage or aromatherapy workshop: guests leave with a skill and a small oil blend.
- A couples’ afternoon before Valentine’s or an anniversary season.
- A free evening for local hotels’ staff, who then recommend you to guests.
Clinics
- A free talk: skin care in the hot season, children’s teeth, sports injuries. Clinics are trusted; a talk turns trust into a first visit.
- A screening morning with places to book by ticket, so the room isn’t swamped.
Hair, nails and barbers
- A masterclass for customers: everyday styling, at-home nail care.
- A launch evening for a new service or a new stylist, with a small welcome gift.
Tutors and schools
- An exam bootcamp over one weekend, paid, with limited places.
- A free trial lesson day for parents and children to meet the teachers.
Gyms, Muay Thai and PT
- A seminar with a guest trainer or fighter: tickets sell themselves to your members’ friends.
- A free beginners’ Saturday to try a class with no pressure.
Pet hotels, grooming and pet clinics
- A puppy socialising morning or a grooming-at-home workshop.
- A free talk on travel with pets before the holiday season.
Restaurants and cafés
- A tasting evening, a cooking class or a latte art workshop, with a set number of seats.
Free or paid?
Free works for open days, talks and taster sessions: the goal is new faces. Limit the places, send tickets and a reminder, and follow up afterwards. How to make free registration work.
Paid works for workshops where guests get real value: a skill, materials, a famous teacher. Paying people show up and pay attention. A simple way to price: cost of the room, materials and teacher, divided by about two thirds of your places, rounded to a friendly number. Add an early bird price to get the first sales in.
Mixing both is fine too: free for members, paid for everyone else, in the same event.
Run it like a real event
- One page to share, with the date, place, price and tickets left.
- Payment that’s easy: PromptPay with the right amount.
- A ticket with a QR code and one reminder the day before.
- A quick door: scan with a phone, find lost tickets by name.
Turn guests into regulars
The event is the start, not the end.
- Give every guest a next step on the day: a first-visit price, a class pass, a booking link.
- Export the attendee list and say thank you within two days, with a photo if you have one.
- Tell the same people about the next event first.
Frequently asked questions
How many people should a first event have?
Fewer than you think: 15 to 40. A full small room feels better than a half-empty big one, and you’ll learn what to change.
How far ahead should I announce it?
Three to four weeks for a paid workshop, with an early bird price for the first one or two. One to two weeks for a free open day.
Where should I share it?
Where your customers already are: your LINE account, Instagram and Facebook, a poster at the counter, and a word at the end of each appointment.
Run your events with Tellfox
Tellfox Ticketing gives every event its own page, ticket types, PromptPay straight to your account, QR tickets by LINE or email, and a scan page for the door. It sits next to your bookings, customers and stamp cards.
Free events are free to post on every plan, Free included. Paid tickets cost 3% each, never more than ฿30, or nothing per ticket with Ticketing Plus. See free events and pricing.